Tools & Resources

Recommended Resources

Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World by Nick Burcher

Deci, Edward L. and Ryan, Richard M. (1985) Intrinsic Motivation and Self-Determination in Human Behavior, Plenum Press, NY; pp 113-125


Deci, Edward M. and Ryan, Richard M. University of Rochester.

IBM logo
IBM, From Stretched to Strengthened: Insights from the Global Chief Marketing Officer, October 2011

Convergance Culture Jenkins, Henry. (2006) Convergence Culture: Where Old and New Media Collide. New York: New York University Press.

Henry Jenkins Jenkins, Henry. (February 11, 2009) blog post

Land of DesireLeach, William R. (1993) Land of Desire: Merchants, Power, and the Rise of a New American Culture, New York, Vintage Books, a division of Random House

Media VirusRushkoff, Douglas. (1994) Media Virus: Hidden Agendas in Popular Culture. New York: Ballantine.

Cuonsumerism World HistoryStearns, Peter, N. (2001) Consumerism in World History; the global transformation of desire.  New York: Routlege Taylor and Francis Group

Tancer, Bill. (2008) Click: What Millions of People are Doing Online and Why it Matters, Hyperion, New York, NY